OneSpot SXSW 2010 Panel Voting - Retailers = Publishers? Using Content To Connect To Customers

August 25 2009, 7:00am

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: Retailers = Publishers? Using Content To Connect To Customers.

Panel Description

Customers used to be loyal, buying from one store. In this online global economy, it has become harder to gain and retain customers. Content marketing is an avenue some retailers are exploring to add value to customers and drive sales. Come hear content strategies and how retailers participate online.

Possible Panelists

Matt Cohen, CEO of OneSpot

Al Gashi – VP, Strategic Marketing at OneSpot

Matt Corey – VP Marketing, Golfsmith

Justin Sewell - Founder/CEO, Despair, Inc.

    Senior Representative - JCPenneys

Senior Representative - Michael’s Crafts

Senior Representative - Martha Stewart

Questions this panel will answer

   1. What is “content marketing”? 
   2. How has retail changed from traditional to online? 
   3. How has retail changed online in the past 5 years?  
   4. How does social media play into a traditional marketing plan? 
   5. What is the benefit of providing content emails in addition to promotional emails for retailers? 
   6. How do you balance driving attention and adding value with spamming? 
   7. What retailers could use online content marketing?
   8. Who cannot benefit from online content marketing? 
   9. How has twitter changed the face of content marketing and retail strategies? 
  10. What does the new publisher-retailer relationship look like? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!