There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This week, there has been a big focus on the new “endorsement” disclosure laws the FTC is going to apply to bloggers. Read about this issue and more this week:

Bloggers to be Subject to FTC Endorsement Disclosure Laws

What Does the FTC’s New Ruling Mean for Bloggers?

FTC Values Sponsored Posts at $11,000 Apiece

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

There’s a new issue of the Health Spotlight: the biweekly email newsletter highlighting the best health stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

A new radiotherapy technique could revolutionise cancer treatment

Combo vaccine reduces risk of HIV infection

Warning for ‘tweeting’ medics

To Change Health Care, Change Diabetes.

To read these stories and more, check out our newsletter: Health Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Health, Fashion, Law, or Social Media Marketing Newsletters.

We’re heading out to the Online News Association Conference in San Francisco. We’re super excited that we’re exhibiting this year! If you are headed out to ONA09 too, come check out our booth! We’ll have reps there to answer any questions about content aggregation and curation or set you up with a free trial.

We’ll also be following the #ONA09 conversation on Twitter with our @onespot account.

See you at ONA09!

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There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

What Google Understands About the Future of News and Publishing That Publishers Do Not

21 Must-Follow Tips For Optimizing Time Spent In Social Media

Is it time for companies to hire a Social Media Administrator?

Lessons from a Business Website That Misunderstands Content Marketing

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: Retailers = Publishers? Using Content To Connect To Customers.

Panel Description

Customers used to be loyal, buying from one store. In this online global economy, it has become harder to gain and retain customers. Content marketing is an avenue some retailers are exploring to add value to customers and drive sales. Come hear content strategies and how retailers participate online.

Possible Panelists

Matt Cohen, CEO of OneSpot

Al Gashi – VP, Strategic Marketing at OneSpot

Matt Corey – VP Marketing, Golfsmith

Justin Sewell - Founder/CEO, Despair, Inc.

    Senior Representative - JCPenneys

Senior Representative - Michael’s Crafts

Senior Representative - Martha Stewart

Questions this panel will answer

   1. What is “content marketing”? 
   2. How has retail changed from traditional to online? 
   3. How has retail changed online in the past 5 years?  
   4. How does social media play into a traditional marketing plan? 
   5. What is the benefit of providing content emails in addition to promotional emails for retailers? 
   6. How do you balance driving attention and adding value with spamming? 
   7. What retailers could use online content marketing?
   8. Who cannot benefit from online content marketing? 
   9. How has twitter changed the face of content marketing and retail strategies? 
  10. What does the new publisher-retailer relationship look like? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Become A Vertical Media Mogul, Staff Of 1.

Panel Description

Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player.

Possible Panelists

Matt Cohen, CEO of OneSpot

Guy Kawasaki – Alltop

    Tony Conrad – CEO, Sphere

Senior Representative – Glam Media

Peter Rojas – Co-Founder, Engadget & Gizmodo

Questions this panel will answer

   1. What is “vertical media”? 
   2. Why is vertical media important from an advertising perspective?
   3. What are the most valuable online audiences?  
   4. What are the mechanisms for building a vertical media audience? 
   5. How can these audiences be monetized?
   6. How do you keep a vertical media audience engaged once they find you? 
   7. How can you turn a vertical media blog or Website into a consumer destination? 
   8. What technologies are allowing these opportunities to go “mainstream”?  
   9. What are the practical steps you can take to pursue these opportunities? 
  10. What is the size of the opportunity and how much will it cost you to pursue? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: RSS Is Dead! Viva La Twitter!

Panel Description

Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from “friends,” is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)?

Possible Panelists

CK Thurber – Dir. Social Media Marketing at OneSpot (5 twitter accounts)

Guy Kawasaki – Alltop

    Senior Representative - NYTimes

Senior Representative – Hearst

Senior Representative – Twitter

Senior Representative – CNN (no guarantees CNN will not duke it out with Twitter!)

Questions this panel will answer

   1. What is the state of Twitter today?
   2. How has Twitter changed over the past year? Six months? 
   3. What makes Twitter so special as a social media platform? 
   4. What challenges has Twitter faced this past year? 
   5. Why did some major media outlets embrace Twitter in early 2009? Was it the Ashton/Oprah factor? 
   6. What (if any) will replace Twitter as the new news platform? 
   7. Why has RSS failed to catch on? (Or has it failed?) 
   8. What strategies are major media outlets working on to keep pace with Twitter? 
   9. Will RSS survive as a Twitter tool or will users become sick of the RSS-push to Twitter? 
  10. Can Twitter survive without major media intervention/investment? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Newspapers vs. Content Aggregators: Fight Night! (You know you want to see what goes down between big media and aggregators!)

Panel Description

In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight!

Possible Panelists

Matt Cohen, CEO of OneSpot

Guy Kawasaki – Alltop

    Tony Conrad – CEO, Sphere

Senior Representative – Newscorp

Senior Representative – NYTimes

Senior Representative – Google (the “original tech tapeworm”)

Questions this panel will answer

   1. What is “content aggregation”? 
   2. Why do newspapers dislike content aggregators? 
   3. Why do newspapers need content aggregators? 
   4. Do content aggregators need newspapers to survive? 
   5. Fair use: what constitutes as just ‘linking to’ versus ‘parasitic’ infringement? 
   6. What does the new symbiotic business model look like? 
   7. Who should be paying who: content aggregators for content or newspapers for offsite promotion? 
   8. How does content aggregation help large and small publishers tap into the long tail? 
   9. What does the NYT and Blogrunner relationship look like pre- and post-acquisition? 
  10. Why can’t we all just get along?

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

The working title for this post was “The Mouse That Roared,” a riff on the mascot of ESPN’s majority owner, Disney. But there’s nothing mouse-like about ESPN. And, unlike the film of the same title, ESPN isn’t marching on newspapers’ turf with white flags at the ready. The 30-year-old network calls itself the “Worldwide Leader in Sports,” a nearly irrefutable claim when one tallies the Borg-like reach of its cable channels, local radio affiliates, blogs, international sites and more.

Accordingly, tremors from Sunday’s news that ESPN is adding local sports coverage – with plans to go hyper-local (think softball leagues) – have rippled well beyond editors’ offices. With local readers and ad dollars in the crosshairs of sports media’s biggest, best-funded promotional howitzer, this is a vastly bigger worry for newspapers than Google News’ parasitical attributes.

Why? Consider this stat from the Times story: “In less than three months, ESPN Chicago has become the city’s top sports site, attracting about 590,000 unique visitors in June… Second place went to the Tribune’s online sports section with 455,000 unique visitors.”

What’s amazing is not that it happened, it’s the velocity with which it happened. The Tribune has been the authority on Chicago sports for 162 years; ESPN only needed three months to undo that.

And it’s not just the sports desk that should be worried. Last month, the Huffington Post announced its plans to expand into local news. Resistance is futile.

Of course, competition from ESPN, HuffPo and other national outlets isn’t news to newspapers, which have traditionally relied on the defense that national outlets lack the well-sourced local beat reporters to compete head to head.

Until now,as Dan Shanoff notes:

“Here’s an unintentionally funny quote from LA Times sports associate editor Randy Harvey: ‘It would be foolish to underestimate ESPN, but it comes down to resources. I don’t see them being able to replicate what we do.’

“Do what, Randy? Cut your hockey coverage? Let marquee columnists like JA Adande leave for…oh, let’s see, ESPN.com? … How about the way Harvey has let Bill Plaschke become more TV personality than newspaper columnist — on…ESPN? (Again: ESPNLA will have Plaschke video from Around the Horn. What’s LATimes.com got?)”

Indeed, ESPN has been poaching talent from local papers for years, a trend exacerbated by local newsrooms’ collapsing budgets. Now, it appears, these chickens have come home to roost.

Fortunately for newspapers, this is a war that can be waged on the cheap. According to the Times article, ESPN primarily will use existing resources and need only 15 new staff members to run the Dallas, Los Angeles and New York properties.

How is going local such a high-leverage move for ESPN, HuffPo, et al? In a word, aggregation. Check out ESPN’s Rumor Central pages, where ESPN culls non-ESPN content by topic area, bundles it with internally-generated content, and charges its “Insiders” subscribers for access. Per Shanoff:

“As quickly as a good nugget can be reported by someone like the Times, a quick-acting (and inexpensive) ESPNLA intern (or low-paid editor) can have it on the ESPNLA site.”

Actually, it can be more efficient, scalable and effective than that. Just ask OneSpot clients like the Wall Street Journal, the Houston Chronicle, the San Francisco Chronicle or others. Instead of relying solely on the selection of a single editor, blogger or intern, these organizations tap into the hive mind of thousands of editors, bloggers, Twitterers and others who link to the best of the web. The key is quality content aggregation with smart curation to select the best of the best. And, as ESPN has proven, quality, curated content can also be monetized. Let us show you how.

ESPN’s blitzkrieg into local markets may resemble Amazon.com’s takeover of so many retail categories. Both are category-killer brands executing ruthlessly clever online strategies while incumbents, beholden to brick-and-mortar interests and budgets, struggle to keep up. But ESPN is winning by outsmarting, rather than outspending. With nimbleness and creativity, newspapers can fight fire with fire.

With the democratization of content production tools, there are so many content producers posting to the web. The supply of content is increasing exponentially. It becomes impossible to consume it all, just as it becomes impossible to keep up with the demand of content production. When I talk about OneSpot, our content curation tool, and presenting the best of the Web to a target audience, the process comes down to 3 steps: aggregate, filter, and prioritize.

Aggregate: Ag”gre*gate, v. To bring together; to collect into a mass or sum. (Websters)

The first step to presenting third party content is to collect it. Like collecting toy cars as a kid, you grabbed as many as you possibly could find because you want the most cars in your toy box. At this point, there is no regard for toy brand, car make or model, scale, or even the condition of the toy. You just want quantity.

Filter: Fil”ter, v. To remove by passing through a filter: filter out impurities. (American Heritage)

The next step to presenting the aggregated content is to filter. Now, take those toy cars and remove broken ones, different scaled models, unwanted colors, different models, or even cars you simply don’t like. Suddenly, your car collection is more focused and more representative of your tastes and interests. Now, you are looking more for quality.

Prioritize: prī-ôr’ĭ-tīz’, v. To arrange or deal with in order of importance. (American Heritage)

The final step to presenting this new filtered, aggregated content is to prioritize. Imagine you can only present your top 20 cars to your friends. After all, you don’t want to show them cars they would not be interested in. So you pick the most pristine, the top of the line models, the most special of your cars to show off. You are giving your friends the best experience by showing the best of the cars you have collected. Now, it is all about quality.

Now imagine this scenario online, utilizing industrial strength technology: you collect every relevant story in your subject area, remove the less relevant, lower quality stories, and display only the best of the best to your audience. Now, you are curating the best of the web and serving your audience. When I talk about OneSpot, I tell people they are curating the best of the Web. That’s because this content aggregation, filtration, and prioritization is happening behind the scenes, without you having to tinker and toil over an overly technical system. Using technology, it becomes simple to sift through the mass amounts of online content available. OneSpot presents a simple Editor Dashboard to make picking the most relevant, targeted, high quality stories as easy as checking email. By aggregating, filtering, and prioritizing, you are ensuring your audience’s experience is as special and valuable as it can be.

Teaching the Mind to Treat Insomnia Posted 3 minutes ago via WebMD Health

  Nutrition Expert’s New Book Debunks Calcium as a Means to Prevent Osteoporosis

  Posted 31 minutes ago via Newswise: MedNews



  Oboe Players May Lower Sleep Apnea Risk
  Posted about 2 hours ago via Blisstree » Diseases & Conditions





  Are Crash Diets Healthy Afterall?
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  HIV in South Africa ‘levels off’

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  Mothers Hit the Black Market for ‘Donated’ Breast Milk
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  Diabetes Dishes For Everyone

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  FDA warns against using some skin sanitizers
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  Atkins Diet, Sans Meat, Shows Promise

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  Parents’ Healthy Eating Has Little Influence on Children
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Hot Summer Fashion Trend Alert: Ombre

  Posted about 3 hours ago via Stylehive Blog
  Tie-dye’s more sophisticated older sister is popping up on everything from summer dresses to handbags, shoes, scarves and even makeup. Ombre summer dresses are pretty and feminine with many sophisticated styles to choos…



  Summer Wedding-Appropriate Dresses At J. Crew

  Posted about 3 hours ago via Fashion n Culture

These three dresses would work for most daytime and less-formal evening weddings. This strapless dress ($100, was $148) has metallic thread running through it for a bit of sparkle. Dress up the Melody dress ($80, was $118) wi…

  Orlando Bloom celebrates Burberry day
  Posted about 4 hours ago via My Fashion Life

The ‘Pirates of the Caribbean’ actor was personally invited to the glamorous event at the city’s Palace Hotel rooftop by the British fashion house’s creative director Christopher Bailey. Orlando - who arrived with gi…

  Spring/Summer 2009 trends: The New Dress Code

  Posted about 4 hours ago via The Fashion Time Magazine
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  Michell Obama Wears VBH
  Posted about 5 hours ago via The Bag Snob: Reviews of Designer Handbags, Authentic Designer Purses, and Leather Bags
   Michelle Obama is not one for the obvious when it comes to fashion. She is understated and tasteful so appropriately, she shows up in New York in a VBH Ballerina Clutch in Colbalt Blue Satin ($1500). She contrasts her…



  Kate Moss is launching a new “floriental” perfume

  Posted about 6 hours ago via My Fashion Life

The supermodel - whose first fragrance, Kate by Kate Moss, was a huge success - is to release Vintage by Kate Moss in September and wants to pay homage to her colourful reputation. She is quoted as saying: “I tried to encompass everyt…

  FLU HITS VOGUE
  Posted about 6 hours ago via Consumer News Today: Vogue News

… at 4 Times Square” has tested positive for the virus, according to New York magazine. Vogue is on the 12th floor. Patrick O’Connell, spokesman for Vogue, said, “Cond Nast has …

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Nancy Drew a Big Draw for Supreme Court’s Female Justices Posted 37 minutes ago via ABA Journal Top Stories Supreme Court nominee Judge Sonia Sotomayor was a big fan of Nancy Drew when she was a child, but she later switched allegiance to Perry Mason and decided she wanted to be a lawyer rather than a detective. If Sotomayor is confirmed to the Sup…

  iPhone App for Marijuana Legalizaton
  Posted about 1 hour ago via TalkLeft
  As Apple always tells us in commercials, there’s an iPhone app for evertyhing. Even this:  The app features the laws and consequences for possession in each state, facts and figures supporting why marijuana should be legal and a pre-written l…





  GM Files for Bankruptcy; Judge Approves Chrysler Sale

  Posted about 1 hour ago via ABA Journal Top Stories
  General Motors filed for bankruptcy this morning under a restructuring plan that calls for the United States to own 60 percent of GM stock. The filing says GM has $82.3 billion in assets and $172.8 billion in debts, the New York Times reports…





  Judge Reprimanded for Friending Lawyer and Googling Litigant

  Posted about 2 hours ago via ABA Journal Top Stories
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  Setting Up a Scapegoat for GM
  Posted about 2 hours ago via Business Law Prof Blog
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  Thumb-in-the-eye II: Cal Supremes affirm Buell-Wilson

  Posted about 2 hours ago via Overlawyered
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  GM Bankruptcy Information Updated
  Posted 32 minutes ago via Law Librarian Blog
  Debtor in Principal Case: General Motors Corporation Case No.: 09-50026-reg Venue: Bankr. S.D.N.Y., <a href="http://www.nysb.uscourts.gov" rel="external">http://www.nysb.uscourts.gov</a>/ Petition: <a href="http://www.scribd.com/doc/15995649/General-Motors-Bankruptcy-Petition" rel="external">http://www.scribd.com/doc/15995649/General-Motors-Bankruptcy-Petition</a> Judge: Bankruptcy Judge Robert E&hellip;

Read more Law Headlines

OneSpot allows anyone to discover, curate, and share the best of the web for their audience, no matter their topic. A few weeks ago, we launched Curated for You: sites focused on a single topic allowing you to read, use, and customize OneSpot.

We have now added 2 new topics, ready for reading, using, and customizing: Health and Fashion.

On our Curated for You sites, you can read it, use it, or customize it:

Read it! Stay on top of the latest news. Read headlines, subscribe to the newsletter or RSS feed, or follow us on Twitter.

Use it! Grab the news widget for your site or blog and start delivering the best content to your audience today!

Customize it! Create your own OneSpot, no matter your topic. Choose your own topic, sources, stories, and presentation. Try OneSpot free for 30 days.

We are excited to add these two topics, Health and Fashion. Interested in a different topic? Suggest a topic for us to demo next or build your own OneSpot.

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As the UX Designer at OneSpot, I am constantly thinking of new ways for our customers to use the application. With the amount of functionality we have, the possibilities seem to be endless. I have compiled a list of simple examples to showcase the wide array of solutions that OneSpot can offer. Here are just a few that we have come up with:

1) Job Postings - I am in the process of building a blog that discusses design trends and patterns on the web. As part of my site, I wanted to include the latest job postings for UX design from around the web. With OneSpot, I was able to build a very robust and auto-updating widget that not only searches my favorite job sites but also new ones that the system finds. I have found that with a few simple features to block keywords, I can refine my results to get exactly what I want. Click here to view the widget. 2) Find New Blogs to Follow - I’m always looking for new UX and design blogs to read, but Google isn’t the best tool to find all the best ones. OneSpot is an amazing tool for finding the hottest and most popular blogs for any topic. Basically, you enter in the blogs you already know about and it finds literally thousands of related ones for you automatically. Click here for a screenshot. 3) Real Estate Tracker - I find real estate extremely intriguing, especially in today’s turbulent market. As I started the search for my next home, I wanted to leverage OneSpot’s functionality to help me find new listings and news around town. Using feeds from Trulia, Craigslist and other real estate blogs, I was able to create an aggregation tool to help me in my search. Click here to view the widget. 4) Find New Music - Living in Austin has made me appreciate the underground art scene and inspired me to discover new bands. Using OneSpot, I can aggregrate all my favorite music sites to help me find artists that I otherwise wouldn’t have heard of. Click here to view the widget. 5) Track Your Company’s Online Presence - OneSpot uses our own application to track our “chatter” on the web. Using feeds from Twitter, Google, and a few others, we are able to get a good idea of what people are saying about us and how they view the company as a whole. We are also able to help customers who get stuck or frustrated and perhaps turn a bad experience into a good one. Click here to view the widget. 6) Academic or Professional Research - As an Astronomy enthusiast, one of our employees turned the OneSpot app into an effective research tool. Using feeds from high-level universities and trusted websites around the web, anyone is able to track the breaking news and top stories associated with their field of study. Click here to view the widget.

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