Last month, to celebrate our 1 millionth signup, we asked you about your email IQ or Inbox Quotient. We asked the question “Are you a Hoarder, a Shopper, a Socialite, or a Pro?” We have to say we were a bit surprised by the results!

51% of the respondents said they were email hoarders. Hoarders hold on to everything and rarely delete anything outta their inbox. They have little reason to really. Webmail products such as Gmail, Yahoo!, AOL and Hotmail keep adding storage so we have been conditioned to think that we should never delete anything. In the new consumer cloud, there is more than enough space for all those things you might have to go back and dig out of your inbox. Why do hoarders have a hard time getting rid of emails? Here’s 5 things that might be driving our collective non action. 5- Cluelessness- Some peeps have no idea what is going on in their inbox. They just know they have a lot of email! 4- Reference- Sometimes you gotta go back and check the tape. 3- Phone numbers and addresses – What was that phone number again? 2- Attachments- That photo of your cute nephew on the pony? He can’t ride that pony anymore. 1- Laziness- We got all the hard drive space in the world, right? Right? Whatever reason you have for holding on to email, we got your back with Organizer! Organizer is perfect for making sense of those less-than-important messages you get by automatically organizing them into folders and leaving space in your inbox for all the other stuff you probably won’t get around to deleting or archiving anytime soon. =)      

After a call on Father’s Day, I planned to set up Organizer for my Dad. With 15,000 plus emails in his inbox, he had been pretty close to email overload for quite some time! Dad’s Gmail is mainly for his work as an attorney, so while Organizer did not automatically create folders for all the court notifications and seminar updates that usually flood his inbox, we were able to easily create the custom folders he needed!

So we set up two new folders for his countless ACDLA and Alacourt emails. In Gmail, under “manage labels” we created a new label – OIB ACDLA and OIB Alacourt. I was sure to nest it under the OIB folder so Dad’s sidebar stays nice and neat! Then we took a look at all the fluff. You know, the stuff my dad doesn’t care about but for some reason he just ignores when it comes in. Yep, it was time for the OIB Unsubscribe folder!

We unsubscribed my Dad from a newsletter he’s had in his inbox since 2007. He couldn’t believe it was so easy to get rid of. Now he can safely and easily unsubscribe from stuff anytime! So we started with 15,000 emails in Dad’s inbox…  After Organizer? 200! My Dad is very very pleased! And with his email straightened out, Mom is happy too – especially since Dad won’t be asking her “did you delete that email?” Mom is an highly organized individual. Dad?  Well, not so much… but now at least his gmail account can be!

Online marketers use the term “capture” to describe an email acquired either via an online purchase, sign-up page or even good ol’ slips of paper in an acrylic box. “Capture” is the word commonly used to convey this approach to marketing. It’s as if we’re holding the e-mail address hostage. – Says Eric Groves of Constant Contact,
So what do you do when you no longer want your email address held hostage? At OtherInbox, we think you should be able to quickly and easily set your email free! That’s why we created the Unsubscribe Folder in Organizer and its new, stand alone cousin, Unsubscriber.

  The stand alone Unsubscriber app is currently just for Yahoo! Mail users (if you use Gmail or AOL, Organizer already has it built in!) and it’s the easiest way to remove your email address from a mailing list. Period. To install, simply click on the Unsubscriber link in the lower left hand side of your Yahoo Mail application list. Then click “Create my Unsubscribe Folder” to create a new folder called, what else, Unsubscribe. Move or “Drag and drop” the offending email into your Unsubscribe folder and we’ll get right to work on removing you from that sender’s mailing list. You’ll also notice that we will place any subsequent messages from that sender in the “Unsubscribe” folder UNTIL we can get you removed. Eventually, they’ll just stop. So go ahead, try it on. Don’t have Yahoo! Mail? It’s in Organizer for Gmail and AOL too!

This month, OtherInbox Organizer surpassed 1 million signups! All month long, we have been celebrating and sharing some of the things we have learned about people and email. This is your last chance to enter to win an iPad 2!

  Next week, we’ll select a winner and announce the results of the poll! So tell us, what kind of email user are you? Take the quick survey for a chance to win something sweet to read your emails on… an iPad 2! Good Luck!

Two weeks ago, OtherInbox Organizer surpassed 1 million signups! In light of such a milestone we want to share some of the things we have learned about people and email. We have compiled a few ideas about our users’ IQ or Inbox Quotient! It’s not a number and it’s not scientific but it is an interesting way to think about your email habits and how you might improve them.. with Organizer! =) In February, 1966, Time Magazine published an article entitled “The Futurists: Looking Toward A.D. 2000.” In it, they gaze 34 years into the future of topics such as the internet (electronic “information retrieval”) and of course, e-commerce.

  From the article – “Remote shopping, while entirely feasible, will flop– because shoppers like to get out of the house, like to handle the merchandise, like to be able to change their minds.” Well we all know that remote shopping or e-commerce or online shopping is a big hit. And is getting bigger and better all the time! Some fun online shopping facts-

85% of the entire online community have purchased something online. 44% shop with a purpose, reading product reviews and testimonials. 28% only buy when there is an offer or coupon involved. 27% only buy when there is free shipping.

  Organizer has Shoppers covered! We take their receipts, shipping notices, coupons, newsletters and what not from your favorite online merchants, files them automatically and sends them a great Daily Digest of their activity. So Shoppers, grab your credit card and shop away! Organizer is here to help you keep track of your online purchases from start to finish. From the moment you start researching by signing up for their newsletter to learn more, to the deal they send you when they place the item or service on sale, to the confirmation of your purchase with an email receipt and finally, to the shipping notice when you get your hard earned prize. Smart shoppers use Organizer to save time, effort and money! Are you a Shopper? Tweet us on Twitter, like us on Facebook and tell us all about it! In fact, like us, follow us or try us all throughout the month of June and you’ll be automatically entered to win an iPad 2! Good luck.    

My Father is the smartest man I know.  He’s completely self taught on  modern technology. So when he has questions, I have to give him a hall pass on all the crazy, around about ways he uses his applications and the way he finds and interacts with things on the internet. So if there was ever a person who needed Organizer, it is my Dad.  He loves to shop online – Ebay, Charity Buzz, Amazon are all in his inbox. He follows all the sports and news blogs and contributes regularly so they are all in his inbox too! To say that his inbox is overflowing would be an understatement. My pop pushes the limits on being a email hoarder. In fact, I think they would have to come up with a new name for him : Tyranna-Hoardus Rex! Seriously, I had to set up an email account for my mom on her phone because she could never find her emails in my dad’s inbox. For some crazy (and sweet reason) they had been sharing an email address. I guess they still share everything! =)

So this Father’s Day, while I am very sad that I will not be able to be with him, I will be giving him some quality father-daughter phone time. I’ll surely take a minute to help him set up Organizer on his Gmail to ease the flow of newsletters, notifications, reviews, coupons, receipts, and who knows what else! How about you? Think your dad could use something like Organizer? I bet he could!

Last week OtherInbox Organizer surpassed 1 million signups! In light of such a milestone we want to share some of the things we have learned about people and email. We have compiled a few ideas about our users’ IQ or Inbox Quotient! It’s not a number and it’s not scientific but it is an interesting way to think about your email habits and how you might improve them.. with Organizer! =) How quickly do you go through your inbox? Or are you constantly at Inbox Zero? If you maintain forwarders, filters, labels and signatures you are likely what we call an email PRO!

You Pros have it all figured out. You run filters and maintain folders and labels on your multiple inboxes so you can deal with the barrage of email you get on your own terms. But we think that even seasoned professionals can use a helping hand now and then! Organizer is like a built in automatic, administrative super assistant that helps Pros be even more… Pro. Incoming emails, receipts, coupons and shipping notices are automatically organized and you are updated in a great looking dashboard style layout we call the Daily Digest.

Wouldn’t you like an admin like that? Organizer is ready! So are you ready to move up to the next level of Pro? Tweet us on Twitter, like us on Facebook and tell us! In fact, like us, follow us or try us all throughout the month of June and you’ll be automatically entered to win an iPad 2! Good luck.    

We told you it was coming….. We tried to warn you. We facebooked and tweeted and blogged and now, this morning, it happened. Organizer now has over 1 MILLION sign-ups!

This is not a metaphor… Like how you have a “million things to do.” Or how you “went thru a million emails.” =) No, this is different. This means over 1 thousand thousand living, breathing Yahoo! Mail, Gmail and AOL users signed up for Organizer to make their lives easier and their inboxes more manageable. Why not celebrate with us all this month by entering our iPad 2 giveaway? Simply like us, follow us or try us anytime this month to enter. Who knows? You might end up reading your next million emails on an iPad 2 from Otherinbox!

This month OtherInbox Organizer will surpass 1 million signups! As we near such a milestone we want to share some of the things we have learned about people and email. We have compiled a few ideas about our users’ IQ or Inbox Quotient! It’s not a number and it’s not scientific but it is an interesting way to think about your email habits and how you might improve them.. with Organizer! =) See below to see if you fall into the Socialite profile! Then enter our 1 Million Signups iPad 2 giveaway! How’s that for a celebration? The Urban Dictionary defines Socialite as ”Those who talk to erybody at a party and go out of their way to make sure they talk to ERYBODY!”

  Sound familiar? Well, have you ever thought to yourself… “I get a lot of friend requests and invites that I am always checking my email to see what, when and who are new.” So many friends, so little bandwidth. Socialites are always juggling event invites, updates and friend requests. Eventbright, Facebook, Evite, Twitter and other notifications rule their world and it can be quite the handful staying on top of it all! It’s like the internet is a one big networking party!

Socialites! We say. Bring. It. On. Just use Organizer! One look at your Daily Digest and Socialites can see where they are going and who might be joining them! It’s almost like having a personal assistant filling you in on your busy life every morning! Except this assistant doesn’t need food.. or money. So keep on networking Socialites. We got your inbox covered so you won’t miss a person, place or event!

How would use a daily recap of all your email? Tweet us on Twitter, like us on Facebook and tell us! In fact, like us, follow us or try us all throughout the month of June and you’ll be automatically entered to win an iPad 2! Good luck.

Next week OtherInbox Organizer will surpass 1 million signups! As we near such a milestone we want to share some of the things we have learned about people and email. We have compiled a few ideas about our users’ IQ or Inbox Quotient! It’s not a number and it’s not scientific but it is an interesting way to think about your email habits and how you might improve them.. with Organizer! =) See below to see if you have any of the Hoarder characteristics. Then enter our 1 Million Signups iPad 2 giveaway, running all through the month of June! How many emails are in your inbox? How old is the oldest one? While aimlessly moving an email from one folder to another, have you ever thought to yourself? “I just know I am going to need this email someday!”

Oops! You might be a Hoarder! Talk about email overload! Newsletters, receipts, even past delivery notices… Hoarders just KNOW they are going to need some information in their email so they are unable to delete or archive anything and end up with a huge amount of mail in their inboxes. The thing is, WE don’t think it’s a problem! At least, not with Organizer! Organizer helps make sense of the melee, placing things right where they need to be. It’s the email you want, when you need it! Our Organizer is perfect for a hoarder since it automatically organizes incoming marketing messages. Think of Organizer as a curator of sorts–Placing things in nice little folders for you and giving you a daily inventory via the Daily Digest!  

View more videos at: http://nbcmiami.com. So if you’re a Hoarder, stand up tall and don’t let people bring you down. It’s your email, do what you want with it! We can help you reduce the clutter and keep your emails from real people in a cozy little spot, your inbox! So what is the oldest email you have? What kind of Hoarding tales have you got? Chime in on Twitter or Facebook! Play along and you’ll be automatically entered to win an iPad 2! Good luck.

Everyday, we read a LOT of industry press. Our RSS feed is a nerdy Neapolitan mix of QR codes, Techcrunch/ Mashable, app reviews, white papers and the like. Every now and then, some hypewriter will resurface the ol’ “Email is dead” story and we all get a ‘lil chuckle but this week… this week is different. This week, Email is alive and well! This week Yahoo! announced the latest updates to their 284 million strong webmail product with our very own Organizer among the list of features! In Yahoo! Organizer is known as Automatic Organizer.

And what great timing! In about 10 days or so we will have surpassed our 1 millionth sign-up and don’t see any slow down in sight. People dig having their inbox organized, prioritized and summarized! Why upgrade webmail? Have you ever wondered why Yahoo!, Google and Microsoft’s Hotmail would continue to add services and updates to the webmail format while folks claim the end is nigh? The fact of the matter is, email is a great entry point for content and a lead in for other service offerings. Yahoo!, Google, Microsoft Hotmail and, of course AOL, all benefit from having millions of people pass through their portals on the way to their messages. Need proof? This April, Yahoo! Blogs delivered 506 MILLION page views. That’s more than any other blogging network including Huffington Post, Gawker, Word Press and Blogger. Huge! Try out the new Yahoo! Mail! So Yahoo users rejoice! Upgrade today, try it on and find your next email Nirvana! Our money’s on that it will include some automation…. Like Organizer!

Looking for a great way to track your online purchases? Look no further than your own Daily Digest! Yep, our Organizer Daily Digest, alongside coupons, special offers and shipping notices, now highlights your electronic receipts! NOTE – Below, you see my iTunes receipt for the new Dangermouse and Daniele Luppi album, “Rome.” Highly recommended! =)

TIP- Quickly scan your Digest subject lines for the word “receipt” to find your highlighted receipts. We are certain Digest fans will dig the new feature and use it to keep track of their online purchases. With your Daily Digest you can track a purchase from the point of sale to the actual ship notice. Pretty sweet! What else do you want to see in your Digest?Tell us on Facebook, tweet at us on Twitter or send us a good ol’ email, help@otherinbox.com.

Wow! Mother’s Day is this weekend already!? A recent article in Forbes confirms we’ll all be looking through the interwebs this week looking for that perfect something for Mom! Some spending more than others….

So, while moms are totally worth FULL retail, sites such as Groupon, Living Social, Buy With Me and many, many others can help stretch your dollar. Now, Organizer is helping to bring the best deals right up top, front and center in your Daily Digest!

NOTE- Your mom might like Quizno’s but try just a bit harder…
If you are new here, every day OIB makes sure our Organizer users are kept up to date with their email inbox via our very helpful Daily Digest! These lucky-smart people use the Digest everyday to check in with their less than important messages; hacking their own email to do what they want to better fit their lifestyle. Late last year, we started including ads within the digest and were glad to see people clicking on them, finding the things they needed and wanted! Now, we are excited to offer some of the very best deals online via our “promoted offers”! Promoted offers will be set up right on top (as a coupon) and have a discrete “promoted” label so you know they were brought to you by us here at OtherInbox HQ.

How do we choose the promoted offers? We simply curate the BEST we can find on the web. A daily deal, a one time offer, the buy-one-get-one-frees of the web you always hear about but can never seem to get in on. If it is blowing up on twitter, facebook deals, a group buying site or even a big box, brick-n-mortar we will corral it and serve it to you via your Daily Digest! With Organizer, you get a more manageable inbox AND you save money?! Now, won’t Mom be proud? =)

We at OIB have major issues with how we were mislead as children. Who lied to us you ask? Sci-fi and popular culture of course!! They collectively lead us all to believe we would all have rocket packs, lunar vacations, meals in a pill and synthetic parasitic weight management robots …. like yesterday! Socialcast cracked us up yesterday with this great infographic on Failed Tech Predictions and some that came close!

Aside from pointing out that we were set to have nuclear vacuum cleaners and an erroneous prediction that e-commerce would flop, we were tickled to learn all about “Rocket Mail”.

No, no, not RocketMail, the free webmail service that would eventually be purchased by Yahoo! and transformed into Yahoo! Mail, but actual freakin’ rockets being used to deliver mail! Well, as we all learned, we don’t need rockets to take mail across the globe because we have email. Fast. Free and extremely efficient….

EMAIL. The same medium Bill Gates said would be spam-free by 2006…. LOL! We saw how that went!

Here at OtherInbox HQ we have been watching the media response to the Epsilon data breach and it reminds us of a primer we wrote a while back about the many ways SPAM can find its way to you. (Dunno bout you but the first time I saw a Viagra email in my inbox, I thought an ex was playing a cruel joke on me…) We see about 5 ways that spammers get their spammy clutches on our email addys. 1- We are mislead. We give our email address to a website and they send us email we did not expect. -This happens a lot and it is often our own fault. By not reading the fine print, we can find ourselves signing up for a slew of other senders along with the things we actually do want to receive. Watch for pre-checked boxes and reverse opt ins too. If the tactic works, marketers will use em. 2- We are betrayed. We give our email address to a website and they sell it to other websites. -Lead generation, co-registration, data append.. whatever the term and whatever the method, the selling and buying of personal information is a very lucrative industry! When we are told about it up front, it can be quite helpful if the shared sites are getting us to info we need or want but it does not always happen that way! Not sure about the site you are about to share your info with? Try OIB.ME,  a FREE user curated resource we set up so you can review and share info about web marketers email practices. We see it all at OIB.ME …. so before you sign up for an online newsletter or notification, check out what other folks have to say about that sender!

3- We are the spoils of war. We give our email address to a website and it gets hacked. As we said above, the market for personal information is very hot! So sometimes people take the info against our will. This is what happened to Epsilon. This can be tracked if the hacked organization is upfront about it and does a good job of notifying affected consumers. Unfortunately, the data can also be “sneakernetted” by an employee with little to no way of knowing how it got breached. Once in a previous job, I was blatantly asked if I would be willing to “personally sell” a portion of SXSW’s music mailing list. Ummm, no. 4-We are unlucky.  Someone’s computer gets a virus and we are in their address book. This is one of the worst and is pretty difficult to track down! A lot of viral mechanisms are set to do exactly the following; Virus enters your computer. Virus finds address book. Virus sends out a tremendous number of spam messages from your computer which is now a host machine. You can try to remove the virus but your computer is now part of a network of spam bots. You can unplug it but the spam bots might then try to use your own body for energy….Yep kinda like “The Matrix.” 5- We are innocent bystanders. We post our email address on a website somewhere and spammers “harvested” it off the web. Harvesting email addys off of the internet is quite a chore! (I’ve done it with a simple Apple Automator script) It is impossible to track down since it is really a low res operation but there is a solution. Don’t put your email addy online. If you do, at least make sure it is not your primary email address. Try this-  Google your email address. Wowzers huh? Fix it with a catch all or a pseudo email addy! Done. So sure, spam is an ongoing problem… but we are not completely powerless even when there are breaches. So why all the hubbub? Likely because we are already on the edge of our seats… waiting for some sort of data apocalypse. And for some, maybe it has already come! If you live in Texas (like we do) you should know the state records have been compromised! That. Is. Scary. But it brings about a great question- Who is our info safe with if a state agency cannot keep it under control? Let us know about your experience with spammy email! Did you get any funky emails after Epsilon? Or even better, add a review on OIB.ME so others can know we took one for the team, together! Twitter – Facebook- Email – *Ping us!    

Hello again!  I’ve been having fun the last couple weeks playing with my OIB folders to make them do exactly what I want them to do, which is help keep me on top of the things I want to see and do! So, now it’s festival season and the next one in the lineup for me is the New Orleans Jazz & Heritage Festival!  Which means out with the old (SXSW) and in with the new (Jazzfest).

So how do I enable my inbox to keep me up to speed with my next adventure? Well, we already looked at how keeping custom folders helps me stay on top of certain messages. Organizer is a lot easier than manually setting up filters in Gmail. AHEM- Don’t get me wrong, I can set up filters just fine, Organizer just makes it so easy! =) But if setting up folders helps you maintain where your messages go, the Unsubscribe Folder helps you maintain that they stay away when you do not need them anymore! I simply move the SXSW newsletters I no longer want to receive into the Unsubscribe Folder and ta-da! Gone. I don’t think about them again, for it has gone far, far away from my inbox, making room for other things….. Like Jazzfest! So how do I know I’ve been unsubbed? Well, on April 9th I put some of my SXSW newsletters in the Unsubscribe Folder and on April 11th I received a notification that I had been unsubscribed.  How’s that for a quick turn around? So bye-bye Filter Magazine. I won’t need you again until next year.  Farewell Fader Fort, it was awesome while it lasted.  Hello Jazzfest and SuperflyPresents! I’ll see you all in my entertainment folder, soon! Till next time, Ally.    

We know that you all love the OIB Unsubscribe Folder for its simplicity and ease of use…. And what’s not to love? It’s super simple. If you can drag n drop or label an email, you’re done! It’s a major time and effort saver! In January we calculated that we save our users over 43 days every WEEK! (feel free to check our math!) The emails are not just hidden, we actually work in the background to get you removed from that list! Yeah, we are mighty proud of the Unsubscribe Folder. But some of you asked if it was possible to not send out  a confirmation email every time you drop an email into the folder. So… DRUMROLL PLEEZ ….NOW you can control that! On the application settings page scroll down to the Notifications section and now you can opt in/out of getting the unsubscribe confirmation emails. See below-

Simple as that, you ask, we listen. OtherInbox’s Unsubscribe Folder! Because you might want the Dave Matthews’s Grilled Cheese Recipe Database Newsletter for a little while but, after the tour, you might like to be able to unsubscribe as if it never happened. =) What do you think about the mighty, mighty Unsubscribe Folder? Unsubbed from anything interesting lately? Chime in, any number of ways…

  Hi there email fans!  I’m Ally, OtherInbox’s newest marketing intern with an inside look at how I got to have such an organized Gmail inbox! Even in the midst of a crazy event like SXSW, I was able to get my sacred Gmail account in tip top shape. For those of you who have never experienced Austin during SXSW, peeps from all corners of the world come to experience the free food, free beverages, free music, and all kinds of characters on every corner!

Every year I go gaga for the Music part of the festival, trying to catch as many acts as possible. Recently, I started working for the Film Festival (I met Billy Bob Thornton!) but this was my first experience with Interactive…. And what an intro! OtherInbox was involved with two fantabulous Interactive parties – The ATX Startup Crawl, a perfect way for me to become acquainted with other local startups.  Then there was Ignite SXSW, with speakers like Guy Kawasaki and attendees like Michael Dell (who I convinced to take a photo with us and he was super nice about it!).

SXSW! There’s a party every minute. It’s a wonderful time and easily my favorite time of the year.  So, how’s a girl to keep organized with so many rockin’ events going on? With texts, tweets and emails flooding in to give me the who, what and where on parties, films and bands almost nonstop, what was I supposed to do? Lucky me, I found the answer right here in the office! Organizer for Gmail! In past years I used my “junk” hotmail address for these types of things. I used to sort through newsletters, correspondences and Facebook notifications just to find what I needed. Now, thanks to Organizer getting my Gmail inbox straight, all my party RSVPs went into a folder (OIB/SXSW!).  Plus, during SX all the badges I unlocked and new friend notifications went into my Social Networking folder. I didn’t have to search!

Actually, the only thing in my main inbox was the stuff I wanted there – real correspondence from people…. mostly asking me where the party was at! It’s only been 3 weeks and while I was never into organizing I can’t live without Organizer doing all the dirty work!Hmmm. Now that all the fun of SXSW is over, the Unsubscribe Folder is looking totally enticing. More soon- ttyl.

Yeah, we pretty much showed March 2011 who’s boss! That’s what happens when the biggest party in interactive technology is held in our hometown of Austin, Texas. SXSW.

From 8 floors above we watched as the best and brightest in tech and entertainment did their thing. Last week we talked about all the stuff we were involved in — Startup Crawl, IgniteSXSW and much more — also, we launched Organizer across the pond! Peeps in the UK can now have their inboxes sorted out too! Lots of amazing things went down in March but we have yet to address one very important thing that happened last month. Smart Labels. Right before SX, Google quietly announced the implementation of Smart Labels in Google Labs. Smart labels is their new feature that uses Priority Inbox technology to automatically organize incoming email by certain categories. Yeah, Google and OtherInbox showed up at the ball wearing the same dress. Truth be told, we are totally flattered! So, rather than remind everyone that our own Organizer has a much more robust set of preset categories (11 vs Gmail’s 3) OR that we also have the amazing Unsubscribe Folder that removes you from email lists in one move OR even how you can customize your category folders OR even EVEN the fact that we send you a very handy Daily Digest everyday telling you what these filed emails are,  I thought I would just show some of the responses we found about the new Gmail feature! Right away we started seeing peeps tweetin bout it-  

@jamesju right away saw the correlation.

@techmate was gracious enough to give some cred to our categorizing efforts! (It’s a lot of work making Organizer smarter and smarter!)   Tara at email giant Constant Contact wrote this great post about her experience with both Organizer and Smart Labels. She comments – “Organizer works how I think the Gmail Labs folks hoped the Smart Labels would.” +1, Tara! What do you think? Who wears it better? Organizer or Smart Labels? Try em both out… give us the scoop! Facebook, Twitter, or help@otherinbox.com. Shoot us a message, we’ll find it in the cloud!

Today the OtherInbox team made their way to the Microsoft campus in Mountain View, California in order to represent at Inbox Love. Inbox Love is a one day event that is all about, drumroll please, EMAIL! Marketers, developers, business and casual email users all have different reasons to attend an event like Inbox Love. Marketers may need better ideas on how to improve their email deliverable rates, gaining new customers and overall strategy. Developers, like the OIB team, are constantly looking to learn about the latest platforms and program and application solutions to make their products work better.

All of your major email players are there. Email service providers (ESP’s) like Google, Hotmail, Yahoo, Aol are all representing as well as ancillary services and add-ons such as Constant Contact, Rapleaf, Mailchimp and Rackspace and many, many more. Even Facebook is there… talking email. All day. Why? Because despite all the hub-bub, email is still very much the best way to reach your customer base cheaply and efficiently and is only second to search marketing as far as online marketing tactics go. Additionally, it’s easy to track and adds an element of loyalty in the opt-in process that you simply don’t get with search! Also, as a copywriter, I personally find the whole art of effective subject lines incredibly fascinating. I mean why do certain things work while others don’t? Writing a great subject line is similar to writing a great tweet or SMS and there is art in what makes people… “click.” Earlier today, Josh Baer talked about expiring email. Expiring email that can self delete based on when its usefulness is past (like coupons or special offers) could be huge in reducing clutter in our inboxes while making marketing messages more likely to get converted into sales or leads. Sounds like the talk went well. Jordan tweeted about it HERE!

Jordan reports that Josh mentions how senders are likely to adopt expiring emails because overall we all want things to be better! I agree. It’s just good sense to not annoy your customer.  Add the fact that it will save users time and effort and it’s a no-brainer! We even made a new friend it seems in @AmyHiggins! See? Proof that conferences can move the needle!
What else would you want your email to do? Shouldn’t coupons tell you when you are about to miss out on a deal? Tell us below, check us on Facebook, tweet about it on Twitter, or send us an email to help@otherinbox.com. Hurry back OIB team, before I drink all this beer…