It’s that time of year again, when bloggers reflect on the past year and experts make predictions for the year to come. This issue of In The Spotlight contains top content marketing and social media posts from 2009, as well as 2010 forecasts for social media, digital marketing, B2B marketing, interactive marketing and more.

Reflections on 2009:

What Matters Now

Top 12 most popular posts of 2009

10 Most Popular Content Marketing Posts of 2009

Predictions for 2010:

eMarketer: 12 Digital Marketing Predictions for 2010

10 BtoB Marketers Predictions for 2010

Trends that will influence 2010 and beyond

The Future of Interactive Marketing

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There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This week’s stories include:

Put Down Your Twitter Toys & Get Back to Work!

The Quentin Tarantino Guide to Creating Killer Content

Your Company May Own Your Tweets, Pokes, and YouTube Videos

Google’s Eric Schmidt on What the Web Will Look Like in 5 Years

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

Uniform Bar Exam In The Works??

Law blogs far from dead in this world of microblogging : Blogging is on the rise

Court to hear new Enron case

Former BigLaw First-Year Recounts His Path to Joblessness

To read these stories and more, check out our newsletter: Law Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.

There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This week, there has been a big focus on the new “endorsement” disclosure laws the FTC is going to apply to bloggers. Read about this issue and more this week:

Bloggers to be Subject to FTC Endorsement Disclosure Laws

What Does the FTC’s New Ruling Mean for Bloggers?

FTC Values Sponsored Posts at $11,000 Apiece

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

We’re heading out to the Online News Association Conference in San Francisco. We’re super excited that we’re exhibiting this year! If you are headed out to ONA09 too, come check out our booth! We’ll have reps there to answer any questions about content aggregation and curation or set you up with a free trial.

We’ll also be following the #ONA09 conversation on Twitter with our @onespot account.

See you at ONA09!

Related articles by ZemantaOnline News Association Job Fair (cyberjournalist.net)Why the Online News Association needs to be more global (reportr.net)Why Journalists Matter - Finalists For ONA (nettiehartsock.com)

A special thanks to all of our fans and followers who voted for our SXSW panels. Competition was tough this year with 2299 panels in interactive alone (quite a crowd to get lost in!). There were some high quality panels in the mix as well and we hope you thought our panels met that same high quality, interesting panel standard. Thank you so much for all your continued support!

While voting ended September 4th, we will not know which panels are selected until October at the earliest. Stay tuned to the blog and our twitter accounts for news on the results!

If our panel(s) do get selected, we will need experts as well! We will post what topic areas and expertise we need to our blog and twitter as well.

We hope to see you at SXSW 2010 and thanks again for all your support!

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Become A Vertical Media Mogul, Staff Of 1.

Panel Description

Martha Stewart and Rachel Ray have figured out the recipe for vertical media; now you can too! Without a silver spoon, staff, and industry connections, technology allows anyone to master the vertical media destination site. This panel explores content trends and technologies allowing a one-man-show to become a major player.

Possible Panelists

Matt Cohen, CEO of OneSpot

Guy Kawasaki – Alltop

    Tony Conrad – CEO, Sphere

Senior Representative – Glam Media

Peter Rojas – Co-Founder, Engadget & Gizmodo

Questions this panel will answer

   1. What is “vertical media”? 
   2. Why is vertical media important from an advertising perspective?
   3. What are the most valuable online audiences?  
   4. What are the mechanisms for building a vertical media audience? 
   5. How can these audiences be monetized?
   6. How do you keep a vertical media audience engaged once they find you? 
   7. How can you turn a vertical media blog or Website into a consumer destination? 
   8. What technologies are allowing these opportunities to go “mainstream”?  
   9. What are the practical steps you can take to pursue these opportunities? 
  10. What is the size of the opportunity and how much will it cost you to pursue? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a content panel: RSS Is Dead! Viva La Twitter!

Panel Description

Twitter has dominated pop culture and the news this past year, becoming the platform for gossip and information alike. In an era where everyone gets their must-click links from “friends,” is RSS obsolete? And has Twitter become too fast for major media news (i.e. CNN v. Irani Election)?

Possible Panelists

CK Thurber – Dir. Social Media Marketing at OneSpot (5 twitter accounts)

Guy Kawasaki – Alltop

    Senior Representative - NYTimes

Senior Representative – Hearst

Senior Representative – Twitter

Senior Representative – CNN (no guarantees CNN will not duke it out with Twitter!)

Questions this panel will answer

   1. What is the state of Twitter today?
   2. How has Twitter changed over the past year? Six months? 
   3. What makes Twitter so special as a social media platform? 
   4. What challenges has Twitter faced this past year? 
   5. Why did some major media outlets embrace Twitter in early 2009? Was it the Ashton/Oprah factor? 
   6. What (if any) will replace Twitter as the new news platform? 
   7. Why has RSS failed to catch on? (Or has it failed?) 
   8. What strategies are major media outlets working on to keep pace with Twitter? 
   9. Will RSS survive as a Twitter tool or will users become sick of the RSS-push to Twitter? 
  10. Can Twitter survive without major media intervention/investment? 

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

As voting for panels continue, we’ll focus on one of our panels every day. Today, it’s a technology and content panel: Newspapers vs. Content Aggregators: Fight Night! (You know you want to see what goes down between big media and aggregators!)

Panel Description

In the red corner, boasting over 200 years of experience and $38 Billion yearly revenue: the newspaper industry. In the blue corner, the rookie packing a major punch: the content aggregator. Called the “tech tapeworms” of the Internet, content aggregators have become the frienemies of newspapers. Round 1… Fight!

Possible Panelists

Matt Cohen, CEO of OneSpot

Guy Kawasaki – Alltop

    Tony Conrad – CEO, Sphere

Senior Representative – Newscorp

Senior Representative – NYTimes

Senior Representative – Google (the “original tech tapeworm”)

Questions this panel will answer

   1. What is “content aggregation”? 
   2. Why do newspapers dislike content aggregators? 
   3. Why do newspapers need content aggregators? 
   4. Do content aggregators need newspapers to survive? 
   5. Fair use: what constitutes as just ‘linking to’ versus ‘parasitic’ infringement? 
   6. What does the new symbiotic business model look like? 
   7. Who should be paying who: content aggregators for content or newspapers for offsite promotion? 
   8. How does content aggregation help large and small publishers tap into the long tail? 
   9. What does the NYT and Blogrunner relationship look like pre- and post-acquisition? 
  10. Why can’t we all just get along?

VOTE FOR THIS PANEL

We are so excited to plan this panel and the other 6 we have submitted. We hope you like them enough to vote and attend! Voting ends September 4th!

See you at SXSW 2010 and thanks for your support!

There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

Facebook Acquires FriendFeed

What Facebook Lite Actually Is. Hint: It’s Not Twitter Or FriendFeed

Women love their social networks more than their mothers in law

Beauty or the Beast: Which is your B2B Newsletter?

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

Why Email Marketing is Dead (And How to Bring it Back to Life) Social Media Mavens - An Interview with PepsiCo’s Bonin Bough Best Practices for Journalists Curating the Web: New York Times Bits Blog “What We’re Reading” How to Motivate People to Buy

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

The working title for this post was “The Mouse That Roared,” a riff on the mascot of ESPN’s majority owner, Disney. But there’s nothing mouse-like about ESPN. And, unlike the film of the same title, ESPN isn’t marching on newspapers’ turf with white flags at the ready. The 30-year-old network calls itself the “Worldwide Leader in Sports,” a nearly irrefutable claim when one tallies the Borg-like reach of its cable channels, local radio affiliates, blogs, international sites and more.

Accordingly, tremors from Sunday’s news that ESPN is adding local sports coverage – with plans to go hyper-local (think softball leagues) – have rippled well beyond editors’ offices. With local readers and ad dollars in the crosshairs of sports media’s biggest, best-funded promotional howitzer, this is a vastly bigger worry for newspapers than Google News’ parasitical attributes.

Why? Consider this stat from the Times story: “In less than three months, ESPN Chicago has become the city’s top sports site, attracting about 590,000 unique visitors in June… Second place went to the Tribune’s online sports section with 455,000 unique visitors.”

What’s amazing is not that it happened, it’s the velocity with which it happened. The Tribune has been the authority on Chicago sports for 162 years; ESPN only needed three months to undo that.

And it’s not just the sports desk that should be worried. Last month, the Huffington Post announced its plans to expand into local news. Resistance is futile.

Of course, competition from ESPN, HuffPo and other national outlets isn’t news to newspapers, which have traditionally relied on the defense that national outlets lack the well-sourced local beat reporters to compete head to head.

Until now,as Dan Shanoff notes:

“Here’s an unintentionally funny quote from LA Times sports associate editor Randy Harvey: ‘It would be foolish to underestimate ESPN, but it comes down to resources. I don’t see them being able to replicate what we do.’

“Do what, Randy? Cut your hockey coverage? Let marquee columnists like JA Adande leave for…oh, let’s see, ESPN.com? … How about the way Harvey has let Bill Plaschke become more TV personality than newspaper columnist — on…ESPN? (Again: ESPNLA will have Plaschke video from Around the Horn. What’s LATimes.com got?)”

Indeed, ESPN has been poaching talent from local papers for years, a trend exacerbated by local newsrooms’ collapsing budgets. Now, it appears, these chickens have come home to roost.

Fortunately for newspapers, this is a war that can be waged on the cheap. According to the Times article, ESPN primarily will use existing resources and need only 15 new staff members to run the Dallas, Los Angeles and New York properties.

How is going local such a high-leverage move for ESPN, HuffPo, et al? In a word, aggregation. Check out ESPN’s Rumor Central pages, where ESPN culls non-ESPN content by topic area, bundles it with internally-generated content, and charges its “Insiders” subscribers for access. Per Shanoff:

“As quickly as a good nugget can be reported by someone like the Times, a quick-acting (and inexpensive) ESPNLA intern (or low-paid editor) can have it on the ESPNLA site.”

Actually, it can be more efficient, scalable and effective than that. Just ask OneSpot clients like the Wall Street Journal, the Houston Chronicle, the San Francisco Chronicle or others. Instead of relying solely on the selection of a single editor, blogger or intern, these organizations tap into the hive mind of thousands of editors, bloggers, Twitterers and others who link to the best of the web. The key is quality content aggregation with smart curation to select the best of the best. And, as ESPN has proven, quality, curated content can also be monetized. Let us show you how.

ESPN’s blitzkrieg into local markets may resemble Amazon.com’s takeover of so many retail categories. Both are category-killer brands executing ruthlessly clever online strategies while incumbents, beholden to brick-and-mortar interests and budgets, struggle to keep up. But ESPN is winning by outsmarting, rather than outspending. With nimbleness and creativity, newspapers can fight fire with fire.

There’s a new issue of the Law Spotlight: the biweekly email newsletter highlighting the best law stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

LiveBlog of Judge Sotomayor’s Confirmation Hearings

What are Supreme Court confirmation hearings good for?

The Place of Women on the Court

If Bloggers Must Disclose, Why Shouldn’t the Bar Associations?

To read these stories and more, check out our newsletter: Law Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Law, Social Media Marketing, Health, or Fashion Newsletters.

There’s a new issue of In the Spotlight: the biweekly email newsletter highlighting the best content marketing and social media stories from around the web, found automatically by OneSpot from over 500,000 different sources.

This issue’s stories include:

Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users Why Teens Aren’t Using Twitter: It Doesn’t Feel Safe Introducing the Google Chrome OS How will you respond to a customer complaint in the age of Social Media?

To read these stories and more, check out our newsletter: In the Spotlight

Not yet subscribed? Sign up now to Get the Spotlight for our Social Media Marketing, Health, Law, or Fashion Newsletters.

With the democratization of content production tools, there are so many content producers posting to the web. The supply of content is increasing exponentially. It becomes impossible to consume it all, just as it becomes impossible to keep up with the demand of content production. When I talk about OneSpot, our content curation tool, and presenting the best of the Web to a target audience, the process comes down to 3 steps: aggregate, filter, and prioritize.

Aggregate: Ag”gre*gate, v. To bring together; to collect into a mass or sum. (Websters)

The first step to presenting third party content is to collect it. Like collecting toy cars as a kid, you grabbed as many as you possibly could find because you want the most cars in your toy box. At this point, there is no regard for toy brand, car make or model, scale, or even the condition of the toy. You just want quantity.

Filter: Fil”ter, v. To remove by passing through a filter: filter out impurities. (American Heritage)

The next step to presenting the aggregated content is to filter. Now, take those toy cars and remove broken ones, different scaled models, unwanted colors, different models, or even cars you simply don’t like. Suddenly, your car collection is more focused and more representative of your tastes and interests. Now, you are looking more for quality.

Prioritize: prī-ôr’ĭ-tīz’, v. To arrange or deal with in order of importance. (American Heritage)

The final step to presenting this new filtered, aggregated content is to prioritize. Imagine you can only present your top 20 cars to your friends. After all, you don’t want to show them cars they would not be interested in. So you pick the most pristine, the top of the line models, the most special of your cars to show off. You are giving your friends the best experience by showing the best of the cars you have collected. Now, it is all about quality.

Now imagine this scenario online, utilizing industrial strength technology: you collect every relevant story in your subject area, remove the less relevant, lower quality stories, and display only the best of the best to your audience. Now, you are curating the best of the web and serving your audience. When I talk about OneSpot, I tell people they are curating the best of the Web. That’s because this content aggregation, filtration, and prioritization is happening behind the scenes, without you having to tinker and toil over an overly technical system. Using technology, it becomes simple to sift through the mass amounts of online content available. OneSpot presents a simple Editor Dashboard to make picking the most relevant, targeted, high quality stories as easy as checking email. By aggregating, filtering, and prioritizing, you are ensuring your audience’s experience is as special and valuable as it can be.

You can no More Ignore Social Media than Answer the Phone

  Posted about 5 hours ago via Conversation Agent





  Twitter Censoring Trending Topics? Isn’t It About Time?
  Posted about 9 hours ago via ReadWriteWeb





  Facebook Does Too Little, Too Late With A Persian Version for Iranians

  Posted about 10 hours ago via ReadWriteWeb




  Facebook Releases Persian Translation for #IranElection Crisis

  Posted about 12 hours ago via Mashable!





  Social Media Mom Adventures
  Posted about 13 hours ago via Social Media Mom





  Streamlining the Inbox
  Posted about 20 hours ago via Facebook Blog



  Tomorrow is gone too: social media RIP

  Posted 1 day ago via Greg Verdino’s Marketing Blog





  Is Social Media just one big clique?
  Posted 1 day ago via The Viral Garden





  Online Identity Land Grab On Across All Social Media
  Posted 1 day ago via Andy Beal’s Marketing Pilgrim





  Social Media and Politics - From Obama to Iran and Onward…
  Posted 1 day ago via The FASTForward Blog

Teaching the Mind to Treat Insomnia Posted 3 minutes ago via WebMD Health

  Nutrition Expert’s New Book Debunks Calcium as a Means to Prevent Osteoporosis

  Posted 31 minutes ago via Newswise: MedNews



  Oboe Players May Lower Sleep Apnea Risk
  Posted about 2 hours ago via Blisstree » Diseases & Conditions





  Are Crash Diets Healthy Afterall?
  Posted about 3 hours ago via Diet Blog





  HIV in South Africa ‘levels off’

  Posted about 1 hour ago via BBC





  Mothers Hit the Black Market for ‘Donated’ Breast Milk
  Posted about 3 hours ago via Fox





  Diabetes Dishes For Everyone

  Posted about 3 hours ago via CBS



  FDA warns against using some skin sanitizers
  Posted about 4 hours ago via MSNBC





  Atkins Diet, Sans Meat, Shows Promise

  Posted about 5 hours ago via ABC





  Parents’ Healthy Eating Has Little Influence on Children
  Posted about 7 hours ago via Diet Blog

Read more health headlines.

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Advice To Newspapers From The Father Of The Internet: Learn From iTunes Posted about 1 hour ago on paidContent.org You can now add Vint Cerf (pictured, right) to the list of proponents of micropayments as a s… [read more…]

Google’s Schmidt: ‘We Don’t have To Buy Everyone To Work With Them’ Posted about 2 hours ago on paidContent.org Is Google (NSDQ: GOOG) close to agreeing to some kind of deal with Twitter? Google CEO Eric… [read more…]

Promote Your Blog on the Kindle Posted about 3 hours ago on Buzz Networker Amazon launched a self-service platform for the Kindle, which lets bloggers publish their blo… [read more…]

Bonnier Expected To Acquire Hachette’s Enthusiast Titles Posted about 1 hour ago on paidContent.org Sweden’s Bonnier Corp. is hoping to close a deal to buy five Hachette Filipacchi Media U.S. t… [read more…]

Digg: Shouts Out, Share on Facebook and Twitter In Posted about 10 hours ago on ReadWriteWeb During Digg’s Townhall (embedded below) this evening, founder Kevin Rose and CEO Jay Adelson … [read more…]

Google Announces PowerMeter Partners Posted about 10 hours ago on ReadWriteWeb Google.org has just announced an international roster of partners for their PowerMeter gadget… [read more…]

Business Cards Suck: Try These Tools Instead Posted about 11 hours ago on ReadWriteWeb Business cards are a horror show. When it gets to the point that you have to either resort to… [read more…]

Microsoft Expands Netflix Ties; Will Window Media Center Appeal To The Masses? Posted about 10 hours ago on paidContent.org Microsoft (NSDQ: MSFT), which is trying to position Windows Media Center as the central place… [read more…]

In Wake Of Searchology, Yahoo Hosts Its Own Searchfest Posted about 12 hours ago on paidContent.org Google (NSDQ: GOOG) had its day in the search spotlight last week, and on Tuesday, it was Yah… [read more…]

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In honor of the Hubble space mission launching today (and the Star Trek blockbuster weekend), here are the top 10 space stories today, curated for you.

Obama’s NASA Budget Draws Mixed Reviews Posted about 22 hours ago on SPACE.com Obama’s 2010 budget request calls for a full review of NASA’s plans and does not reflect his … [read more…]

Star Trek’s Utopia: Yes We Can! Posted about 22 hours ago on SPACE.com Psychologists say Star Trek’s peaceful future might not be so unrealistic. [read more…]

Hubble’s Final Fix-It Flight Almost Never Was Posted about 22 hours ago on SPACE.com NASA’s last flight to the Hubble Space Telescope almost never was. [read more…]

New Forecast Calls for Calmer Sun Posted about 22 hours ago on SPACE.com However, big Earth-threatening solar storms could still kick up at any time, the researchers … [read more…]

Space shuttle Atlantis heads to Hubble Posted about 21 hours ago on Astronomy.com - News STS-125 will be the last servicing mission to the Hubble Space Telescope. [read more…]

Hubble Photographs Giant Eye in Space Posted about 22 hours ago on SPACE.com The nebula is a colorful cloud of gas and dust named Knockout 4-55 (or K 4-55). [read more…]

Hubble: The Telescope That Almost Never Flew Posted about 22 hours ago on SPACE.com Just after World War II, when astronomy via a “spaceship” got its first concrete proposal, it… [read more…]

Launch Today: Shuttle Atlantis to Fix Hubble Telescope Posted about 22 hours ago on SPACE.com The shuttle Atlantis is poised to launch on NASA’s last trip to the Hubble Space Telescope. [read more…]

Hubble-Bound Astronauts Inspect Shuttle for Damage Posted about 6 hours ago on SPACE.com Astronauts will inspect their shuttle’s heat shield Tuesday while en route to the Hubble Spac… [read more…]

Spirit Rover Stuck in Martian Dirt Posted 27 minutes ago on SPACE.com NASA’s Spirit rover’s wheels are stuck in soft dirt on the Martian surface. [read more…]

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SXSW Interactive 2009 is has come and gone, and the final day ended with some hits and misses. For those of you who spent all day packing and driving to the airport, here is what you missed:

Panels on the last day are typically pretty sparse considering many people have headed back to their real jobs and the few that are left are either exhausted or hungover (or both). I went to one early on, though, that was pretty darn good: UR Blog Sux and Print is Dead. Of course, any time you have the guy from Stuff White People Like and I Can Has Cheez Burger on a panel, it’s bound to be informative and funny. One of my favorite questions to come out of the panel was “It’s easy to end a book, but how do you end a blog?” Great question because once you start a blog, it can be difficult to end it. I’d also like to thank I Can Has Cheez Burger for the cool cat giveaway. He is so fat and cute! (Definitely check out this panel’s podcast later. You’ll laugh and learn.)

Has anyone else noticed all the Macs present at the fest (not just all the iPhones)? There have been very few PCs. Is this because the PC people followed my advice (and others’ advice) and left their computers in their hotel room? Those 17 inch Macs are kinda hard to climb over…

The keynote today between Guy Kawasaki and Chris Anderson was pretty good, and very packed. The first five or so minutes were dedicated to making fun of Sarah Lacy and last year’s crazy keynote with Mark Zuckerberg since there had not been a noteworthy moment like that yet this year (oh SXSW… have you not learned that safe can be boring?). Chris Anderson did a good job talking about the psychology of free and business models around the “freemium” concept. His book, releasing in June, should be a good read.

Interesting idea came out of the keynote: in large, popular panels, you should have to pay to ask a question. That way, when you plug your company throughout your question (was there a question in there?) at least we know you paid to advertise. The going rate at the keynote was $20 to a World Hunger Fund. (Can I get a tax receipt when I pay/donate for my question?) The pay-per-question model also forces an answer from the panelist(s). As Guy said, “Hey, he paid 20 bucks, you have to answer!”

The music kids slowly started trickling into the convention center today to register and check in their band mates. You can always tell when the music section starts because everyone starts to get more eccentric. Though, for the past couple of years it has been girls with 60s bangs and Amy Winehouse/Duffy cat-eye eyeliner and guys in skinny jeans and flat ironed hair. Pretty much a bunch of Gwen Stefani and Jonas Brothers look-alikes. Way to fight conformity…

One of the best panels I went to during the fest was the last one of the fest: From Blog to Book Deal. Guy Kawasaki was on this panel as well, but it was panelist Stephanie Klein who really stood out in my eyes. She had a couple of very interesting tidbits during the panel. First, when you are a blogger who gets a book deal, you have to be prepared to talk in addition to writing. Most people don’t think of the public engagements a relatively isolated blogger must make in order to sell a book. Also, you have to get creative when marketing your book yourself, you can t just wait for your publisher to market your book. For her book Moose: A Memoir of Fat Camp, she went to Torrid (a teen plus sized clothing store) to sell her book in their stores. I think her advice translates well to small businesses as well. Overall, a great panel to end on.

That’s all for SXSW Interactive 2009. It’s been fun! Keep following us on Twitter @OneSpot for curated news around the web and OneSpot updates. And, if you are going to SXSW Music, be sure to grab our music widget for the latest news in parties, panels, and more!